I was chatting to a friend who works in Marketing for a Telco recently .. he was explaining how they had a new marketing campaign coming up soon and needed suggestions for a new brand/name. Fortunately, they understood the importance of getting the matching domain for the name.

So, he started joking about some of the suggestions offered by their Ad Agency, mentioning that they were the only domains "that are available". This made me think - is it typical for agencies to propose a load of rubbish fresh registrations for critical corporate branding exercises?

If so, it's a bit sad. The domain industry tries hard to reach corporate end-buyers but if the 'last mile' that services the clients are not aware of the aftermarket for premium domains or do not market them for any reason, there'll be a significantly lower chance of good premium sales to corporates.

Any ideas on how we can improve this situation?