I never really understood this [b]fully[b]...

Resellers opt to go with en om or some other domain resellers and spend great amount of time and money by branding/white labeling there domain resellers options.....when clearly somebody runs a search on the domain they registered and comes up en om or go daddy or somebody else as the registerer....to me that seems like not worth all the effort we put in the first place into our resellers website integrating the available API, making sure you have a good deposit in your account with a enom before you can buy domains from them and even higher deposits to get domains at a dollar cheaper than the previous price.... To me it makes more sense just buy the domains as the customers place the order on the resellers website...one at a time....and its much cheaper with ev1 or web or go daddy or another company which offers cheap domains and yet go services......

Don't get me wrong i am not trying to badmouth en om or wildwestdomains but really don't really don't see all the benefits of having a domain reseller accounts... lease suggest..