How do you establish a price for selling domain?

[nate_king1]

What factors do you look at in selling your domain.

[illusion]

I mostly look for a dictionary domain and whether the domain is the latest craze

[Gayble]

I only sell a domain if it's IMO of good value and if I don't have the time to develop it, I would never leave a domain put to no use in my account.

[Apsylum]

Well, you have to look at length... are there numbers, suffixes, prefixes, etc in the domain, is it a real word? That kind of stuff, then you base the price off of that.

[mystwoman]

All of the above plus the ouch factor. This is what i call the "kick-me" element when someone buys a great name and then develops it and it takes off. if they don't really do anything i couldn't do it becomes a pain point. I need to know I'm getting enough that i won't freak out if it takes off or gets resold for a record price.

[-JJ-]

Well factors include stats and the overall effect it has on visitors. Does it mean something to visitors? Do visitors type it in on a daily basis? Of course the length plays a part in it too.

-JJ-

[sjaguar13]

Stuff like length, numbers, spelling errors, hyphens, and real words should have been considered before you bought the domain. To come up with a price, I check several things.

First, does the site have traffic? If it does, the price goes up based on how you get the traffic. If it's a typo, it's okay, but then you are really close to another domain. For example, if you own something like RedCross.com, and you get traffic from RedCross.org, you have traffic, but it's not that great quality. People who really wanted to go to the RedCross site probably doesn't care about your site, and you cannot do something too close because then there is the trademark issue. For typos and mistaken traffic, I just leave the domains parked with no intentions of developing. Another kind of traffic is back links to your domain that were set up before you actually owned the domain. This could be really good depending on what sites the links are coming from. This means you could get your site indexed by Google. It also means you got a supply of hits. The third way to get traffic is if people just type your domain in. If you had a domain like BaseballStats.com and people do not search for stats, they just type it in, you're golden.

Another thing you need to check is, if you don't have any traffic, how hard is it going to be to get some. Check various search engines to see what keywords have been searched and how many times your domain has been searched. You can do this several ways, check for the keywords that appear in your domain, check for you domain as one word, and check for you domain with the TLD. Also search Google for your domain to see how many matches come up. This will tell you how popular your domain topic is.

Basically, that's what important. Another thing you could look at, though, is developing costs. If you could get a site together cheap, using templates and open source scripts; templates and free articles; or CMS scripts, you can sell the site to someone who wants a site but doesn't know how to make one them self. The price for these includes the domain and work, and since the work wasn't that hard, you might get a little more by doing it this way. Another thing that could increase the value is if you have an idea for the site that hasn't been done before. You would have to do all the work yourself or pay for something custom, but this will increase the value far more than anything else, a domain with unique content. This also means you have to pour more money into it.

Then you need to look at who is going to buy it. If you had someone contact you using the email address from the whois, they are serious and want your domain and not something close. If you are going to list it for sale on some forum, more than likely you will be selling it to someone who is going to resell it. If you list it on eBay or something like that, you will be selling to the end user.

People who contact you wanting your domain really want your domain. When this happens to me, I tell them I had plans for the domain but would consider selling it. Basically I tell them, I will sell the domain but if I don’t, it’s not big deal. Then I tell them to make an offer. The offer is usually at least a few hundred dollars, and I have never declined an offer yet. If you really want to be greedy, you can start negotiating a price, but people could contact you for domains that get absolutely no hits, and still offer something great.

If someone is going to buy it for resell or as an investment, it is usually for the revenue the domain would make in two years. This could go in one of two ways. First, they could be interested in only what the domain is making right now. Meaning you could have a load of hits, but not anything for people to click on. If that’s the case, the domain is considered worthless to them because they only want domains that are making money. It doesn’t matter than adding Adsense or a parking page would bring in money. They want something that is already bringing in revenue. The other way is potential revenue. If the domain has traffic, that means money in one way or another. This is hard to determine a price for. You have to consider how much you paid for it, how much the potential revenue will be, and then come up with a price. For the most part, I shoot for something between what I paid and the 2 years worth of revenue.

Selling it to the end user is a bit different. High value domains could go for ten years of revenue, but someone buying a domain might not be all that rich to begin with, or it may be for a personal site that doesn’t really generate a lot of income, so not a lot will be spent for the domain. On eBay, I start the domain at what I paid for it plus a little extra to cover eBay and Paypal fees. Then, I just let it go knowing that if it gets a bid, I at least break even.

Another important, and most overlooked, thing to consider is how much you paid for it. If you registered a domain for $7, that doesn’t mean it’s worth at least $7. You can register alksdf-jalksdf-lasdf.com and it’s worth nothing. So if you get an offer for $10, take it. Domains that do not receive any traffic need work done before it gets traffic. Buying your domain is in no way any better than registering a domain as both need work to get traffic. Take anything over what you paid. Do not hold out waiting for the million dollar sale just because you domain is “rare” because there is only one domain like it. There is only one of any domain.

A good price for domains is $15-$25. It’s cheap, but you still make money. If the domain has potential, you can ask a little more for it depending on the potential. If the domain has traffic and revenue, as for about 2 years worth to 10 years worth depending on who you are selling it to. It might have sentimental value. If that’s the case, you have to hold on to it waiting for the person to contact you from your whois information. Either that will happen quickly, or you will hold onto the domain and the sentimental value goes down until you are ready to take $25. If the domain has traffic, but no revenue, you have to either estimate the revenue or do something that would bring in revenue. Likewise, with a developed site, you do the same thing regarding revenue, but you need to consider the cost of development. If the site took $3,000 to develop, even without a lot of revenue, the custom programming has some value. You could sell the site alksdf-jalksdf-lasdf.com for $1,000 to someone who plans on moving the content over to their site and didn’t want to pay to get it custom programmed.

What happened to me a lot is someone wants to either buy the scripts or part of them. I then sell the script to one person, parts to other people, and then the domain with the script for less than what I paid, but with the other sales, I made money. You could also get a sale of $3,500 because they will not have to wait 2 months for someone to program the script. It’s already done and ready to go.

In summary, figure out what you paid for it, how much you make with it, and how much you could make. Establish a price based on what those values are or you could just ask for offers. Remember that $100 is high for a domain without revenue, if with a PageRank of 2. $25 is your friend (you could register 3 other domains). If you really want to sell it for something high, you need to hold on to it.

[-JJ-]

Stuff like length, numbers, spelling errors, hyphens, and real words should have been considered before you bought the domain. To come up with a price, I check several things.

First, does the site have traffic? If it does, the price goes up based on how you get the traffic. If it's a typo, it's okay, but then you are really close to another domain. For example, if you own something like RedCross.com, and you get traffic from RedCross.org, you have traffic, but it's not that great quality. People who really wanted to go to the RedCross site probably doesn't care about your site, and you cannot do something too close because then there is the trademark issue. For typos and mistaken traffic, I just leave the domains parked with no intentions of developing. Another kind of traffic is back links to your domain that were set up before you actually owned the domain. This could be really good depending on what sites the links are coming from. This means you could get your site indexed by Google. It also means you got a supply of hits. The third way to get traffic is if people just type your domain in. If you had a domain like BaseballStats.com and people do not search for stats, they just type it in, you're golden.

Another thing you need to check is, if you don't have any traffic, how hard is it going to be to get some. Check various search engines to see what keywords have been searched and how many times your domain has been searched. You can do this several ways, check for the keywords that appear in your domain, check for you domain as one word, and check for you domain with the TLD. Also search Google for your domain to see how many matches come up. This will tell you how popular your domain topic is.

Basically, that's what important. Another thing you could look at, though, is developing costs. If you could get a site together cheap, using templates and open source scripts; templates and free articles; or CMS scripts, you can sell the site to someone who wants a site but doesn't know how to make one them self. The price for these includes the domain and work, and since the work wasn't that hard, you might get a little more by doing it this way. Another thing that could increase the value is if you have an idea for the site that hasn't been done before. You would have to do all the work yourself or pay for something custom, but this will increase the value far more than anything else, a domain with unique content. This also means you have to pour more money into it.

Then you need to look at who is going to buy it. If you had someone contact you using the email address from the whois, they are serious and want your domain and not something close. If you are going to list it for sale on some forum, more than likely you will be selling it to someone who is going to resell it. If you list it on eBay or something like that, you will be selling to the end user.

People who contact you wanting your domain really want your domain. When this happens to me, I tell them I had plans for the domain but would consider selling it. Basically I tell them, I will sell the domain but if I don’t, it’s not big deal. Then I tell them to make an offer. The offer is usually at least a few hundred dollars, and I have never declined an offer yet. If you really want to be greedy, you can start negotiating a price, but people could contact you for domains that get absolutely no hits, and still offer something great.

If someone is going to buy it for resell or as an investment, it is usually for the revenue the domain would make in two years. This could go in one of two ways. First, they could be interested in only what the domain is making right now. Meaning you could have a load of hits, but not anything for people to click on. If that’s the case, the domain is considered worthless to them because they only want domains that are making money. It doesn’t matter than adding Adsense or a parking page would bring in money. They want something that is already bringing in revenue. The other way is potential revenue. If the domain has traffic, that means money in one way or another. This is hard to determine a price for. You have to consider how much you paid for it, how much the potential revenue will be, and then come up with a price. For the most part, I shoot for something between what I paid and the 2 years worth of revenue.

Selling it to the end user is a bit different. High value domains could go for ten years of revenue, but someone buying a domain might not be all that rich to begin with, or it may be for a personal site that doesn’t really generate a lot of income, so not a lot will be spent for the domain. On eBay, I start the domain at what I paid for it plus a little extra to cover eBay and Paypal fees. Then, I just let it go knowing that if it gets a bid, I at least break even.

Another important, and most overlooked, thing to consider is how much you paid for it. If you registered a domain for $7, that doesn’t mean it’s worth at least $7. You can register alksdf-jalksdf-lasdf.com and it’s worth nothing. So if you get an offer for $10, take it. Domains that do not receive any traffic need work done before it gets traffic. Buying your domain is in no way any better than registering a domain as both need work to get traffic. Take anything over what you paid. Do not hold out waiting for the million dollar sale just because you domain is “rare” because there is only one domain like it. There is only one of any domain.

A good price for domains is $15-$25. It’s cheap, but you still make money. If the domain has potential, you can ask a little more for it depending on the potential. If the domain has traffic and revenue, as for about 2 years worth to 10 years worth depending on who you are selling it to. It might have sentimental value. If that’s the case, you have to hold on to it waiting for the person to contact you from your whois information. Either that will happen quickly, or you will hold onto the domain and the sentimental value goes down until you are ready to take $25. If the domain has traffic, but no revenue, you have to either estimate the revenue or do something that would bring in revenue. Likewise, with a developed site, you do the same thing regarding revenue, but you need to consider the cost of development. If the site took $3,000 to develop, even without a lot of revenue, the custom programming has some value. You could sell the site alksdf-jalksdf-lasdf.com for $1,000 to someone who plans on moving the content over to their site and didn’t want to pay to get it custom programmed.

What happened to me a lot is someone wants to either buy the scripts or part of them. I then sell the script to one person, parts to other people, and then the domain with the script for less than what I paid, but with the other sales, I made money. You could also get a sale of $3,500 because they will not have to wait 2 months for someone to program the script. It’s already done and ready to go.

In summary, figure out what you paid for it, how much you make with it, and how much you could make. Establish a price based on what those values are or you could just ask for offers. Remember that $100 is high for a domain without revenue, if with a PageRank of 2. $25 is your friend (you could register 3 other domains). If you really want to sell it for something high, you need to hold on to it.

Domain Names are similar to Houses in a way. The more you do to the house, the more the appraisal will be. Domain Names can be developed in so many ways, so obviously the more it comes with, the better the price.

I have dealt with so many people that want to sell a Domain Name that isn't packed with anything. Basically they think the name will sell if developed and they'll get the price for it. That's not always going to happen though.

Add some development, advertising, a nice script and layout, and you're set. You can get a lot of money.

-JJ-

[king2163]

HINT 1:
Price your domain aggressively! Listing your domain with a price will always generate more bids than a domain listed as "Make Offer" without a price specified. If you're hoping for a fast sale, setting an attention-getting low price is mandatory.

If you're not an experienced domain name seller, it can be a good idea to order a Sedo domain name appraisal to find out the current market value of your domain.

Finally, make sure you choose the correct pricing option. To allow room for negotiation, choose the "Make Offer" or "At most XX% off" pricing options. This will allow buyers to only enter bids that are within a specified range of your target price.

HINT 2 :
Get advice from the experts! If your domain listings are not receiving any attention from prospective buyers, the chances are that you're doing something wrong! Domain selling is a very specialized business, and success will come only after you've armed yourself with all of the insider tips and techniques that the pros use.

Sedo's Premium Domain Name Appraisal services are designed to meet this need. A Sedo Premium Appraisal gives you a lot more than just a suggested price: We'll fully explain the primary value-drivers in today's fast-changing domain name market: search-engine compatibility, branding and advertising potential, and commerce potential. Sedo can research and recommend potential buyers and help avert you to potential obstacles to making a great sale, like trademark conflicts or unregistered alternative domains.

We like to think of our Premium Domain Name Appraisal Services as expert "Domain Name Consulting" with the goal of helping you sell your domain names for more! Thus, if you have specific questions not addressed by a standard appraisal format, contact our appraisal team at appraisals@sedo.co.uk and the chances are that they will be able to accommodate your needs.

HINT 3 :
Amend the WHOIS information for your domain to let people know that the name is for sale. For instance, you could update the admin contact to read: "Your Name (This name is for sale at sedo.co.uk)"

HINT 4 :
Promote your domains! Our experience shows that your domains will be sold 3-4 times faster, if you promote them with our link-system. Do you want Hints for inserting links on your domains

HINT 5 :
Reply to every bid, even if the price is really low. Very often potential buyers will mention a low price to start with, in order to 'test the water' - don't be insulted by this, you would probably do the same thing if you were attempting to buy a name. Quote a much higher price in return, and then try and establish some common ground in the middle. And last but not least: make sure that your email address is up-to-date. If you change your email address and don't change your email address entry on Sedo, the bids won't reach you!

[2fly1]

What factors do you look at in selling your domain.


What factors do you look at in selling your domain.

Always remember that a domain name is only worth what someone else is willing to pay for it. Http://WatchNascar.com may be worth $10 to me and worth $200,000 to the next guy based solely on the name alone.

I believe that the real domain name land rush has yet to come. When they start getting more main stream publicity Radio, news, talk shows, wall street and banks loaning money more often against domain names you'll see a huge difference.

Many people still do not even know what a domain name is. My 3-8 year outlook is good names will sky rocket in value.;)
;)

[enworb]

Many people still do not even know what a domain name is. My 3-8 year outlook is good names will sky rocket in value.;)
;)
I agree. There'll come a time when people are buying dictionary words followed by a number, much like e-mail addresses for hotmail and yahoo.

[brian@persist]

"Many people still do not even know what a domain name is. My 3-8 year outlook is good names will sky rocket in value. "

:D


Brian Sortino
NameGameSales.com
sales@namegamesales.com
http://www.NameGameSales.com
www.TookYourDomain.com is for sale!